Hosting is the place on the internet where the files, codes, emails, images, and texts that make up a web page remain. We could say that hosting or accommodation, in Spanish, is the “virtual terrain” in which you will be able to build your website and always keep it open to receive visits.
A company that offers a website hosting service allows other companies to use space on their servers to store important data and information. In that sense, small businesses that do not have large servers can have the speed and storage space necessary to:
- Images and videos.
In addition to direct hosting from the provider to a third party, there is the so-called reseller hosting, with which professionals who serve several clients, such as agencies, web designers, and freelancers, can also offer a good quality service.
Benefits of choosing a good hosting
After understanding how hosting can directly influence your website, it’s time to highlight all the indirect benefits that hosting can have for a website and for e-commerce.
1. High site availability
The math is very simple: if there is no user traffic on the website, there will not be many visits or sales either. Therefore, every second that a server is down and the site is unavailable, it means that your potential customers stop accessing your page. The worst thing is that, if they are users who still do not know your brand, the chances of them coming back are very low. Therefore, make sure you hire a stable hosting service to strengthen your business.
One important tip: beware of 100% uptime promises (that is, the time the server keeps the site up and running) from various hosting providers. The chances that this number will be lower, even if it is a 99.99% availability of the site, are very great. In this sense, it is better to set expectations in advance so as not to have surprises later.
2. Page load time
Taking into account that the web hosting you hired works well and that the site is available 99.99% of the time, the second point you should look for in a hosting service is the page loading speed.
If the site loads pages quickly (a good average is seven seconds or less), the chances of a visitor sticking around and even buying, if it’s an online store, are greatly increased. On the other hand, when the load is slow, many of these people who until then were interested in the products offered will surely end up leaving the page and looking for the products in the e-commerce of the competition.
Therefore, it is essential to ensure that the load is fast. This is achieved by resolving technical issues such as the location of the server or servers used.
3. Security for users and the company
Focusing especially on e-commerce sites, it is necessary to understand the particularities of sales pages. If we see the scope that a website has to sell products, we must take into account some key points related to its security, such as:
- Payment processing must be done without disclosing private credit card data;
- User registration data cannot be transmitted to other companies;
4. Good organic position in search engines
When you invest in the development of a website and quality hosting, one of the objectives is to reach users and potential customers without having to pay advertising for it. A stable hosting service for your site is essential for this to happen.
Therefore, in addition to working on SEO within the pages and content of the site, ensuring efficient hosting will also have a direct impact on the results of your site.
5. Better brand reputation
If you have a company that sells products or services online, your e-commerce must have a good reputation to be recognized. So, continuing with the four previous points, by hiring a good web hosting, e-commerce will have a positive impact on the construction of your brand.
If the website is easy to use and loads quickly, both potential customers and Google will understand that the brand is of quality and trust . In this case, the saying “the first impression is the one that counts” is very true. While satisfied users tend to speak highly of e-commerce and become brand loyal, the opposite is also true for users who receive a poor experience.
Types of hosting
When you start looking for options to host your website, blog, or online store, you will notice that there are several types of hosting. Each of them is suitable for a certain type and size of the website. Next, I explain the differences:
1. Shared Hosting
Shared hosting allows you to host information from multiple sites in the same place. However, even sharing the server, each account has certain resources, which makes shared hosting a great option for those looking for a more affordable solution.
For websites that are just starting out, it is worth choosing a good shared hosting provider.
2. Hosting in the cloud
Cloud hosting or hosting in the cloud is a hosting that uses multiple servers to obtain information from different places. This means that if one of the servers fails, another is activated so that the website hosted there continues to work.
One of the great advantages of cloud hosting is that it reduces website crashes and helps maximize uptime. It’s also a good option for pages in the early stages of development, as it makes it easy to grow to scale.
VPS hosting works as a virtualization technology in which a server has several virtual servers isolated from each other. Thus, the resources are fully dedicated to each one.
This makes VPS a great option for those who want autonomy in setting up ever-growing sites, but don’t necessarily need a dedicated server, which I’ll explain below.
4. Dedicated server
The dedicated server is an exclusive hosting service that offers the possibility of making specific and technical configurations. This also guarantees advantages such as freedom to install systems, more storage space, availability, and flexibility. Unlike the previous ones, this is a physical server that is made up of hardware and software.
By having all the resources of the dedicated server reserved, it is a great option for websites and virtual stores with a lot of traffic and consolidated in the market.